ReCulture: Re-branding of Cultural Institutions in Western Balkans

The overall aim of the ReCulture project is establishing a basis for improved visibility and modernized appearance of Western Balkan cultural institutions by supporting the inter-sectoral linking and cooperation between cultural and creative industries within the Western Balkans and European Union member states.

Four Western Balkans cultural institutions will familiarize with best European practices in modern communication and audience development, get new visual identity and skills to strategically develop and maintain new communication and audience development approaches.

Group of young Western Balkans designers will acquire a wide range of experiences and skills and use them to, under mentoring of recognized EU and WB professionals, work on re-branding of four WB cultural institutions and thus improve their professional portfolios and employability.

The process will be based on strategic participatory analyses of the work of WB cultural institutions followed with production and dissemination of a set of documents with recommendations both for designers and institutions, that will be done by experts’ team of Faculty of Dramatic Arts Belgrade, Department of Production and Management.

Artistic and cultural events in Bosnia and Herzegovina, Montenegro and Serbia, including Novi Sad European Capital of Culture 2022, will ensure learning between EU and WB institutions and professionals, and promotion of project outputs and outcomes.

This project is leb by Cultural Centre Trebinje (Bosnia and Herzegovina), together with Art Colony Danilovgrad (Montenegro), Museum of Contemporary Art Banja Luka (Bosnia and Herzegovina), Institute for Cultural Policy (Austria), MuCEM – Museum of Civilizations of Europe and the Mediterranean (France), INK Fest and Faculty of Dramatic Arts (Serbia).